Is it necessary to start with the digital transformation in your company?

Before entering the topic, it is worth clarifying that a digital transformation process focuses on researching, analysing, understanding and incorporating new technologies with a sense for the business, that help or optimize different area, which we classify in 5 areas:

  • Customer experience
  • New business models
  • New products/services
  • Employee experience
  • Digitization and operational processes

That’s why, from In Movement! We emphasize that technologies should help us, they are a means.  And also, when they help us to streamline processes, they allow us to clear time spaces for innovative ideas that only people can play.

Some time ago, our partner Conxi Perez, expert in business transformation with specialization in technology and strategy implementation, spoke to us in this post about who are responsible for carrying out the transformation in the company and some other keys.

Today we would like to talk about it because we have to start it, if we haven’t done yet. What are the first steps of beginning with the digital transformation in a company?

Obviously if we ask managers if the digital transformation is important, the answer will be affirmative. Nobody wants to stay behind, because that means dying in a completely digitalized context. However, let’s not forget that a process of technological transformation is not only to implement artificial intelligence systems, or big data. These are just tools and will not work without there being no business strategy and vision behind it. In addition, we must bear in mind that the future, although moving and fully changing and unpredictable, does not mean that we do not have to do anything about it.

And if you wonder how much it costs, ask yourself how much it costs not to implement it. Finally, people and the customer are the centre of any effective strategy. The more machines we have, the more human policies we need in the company.


According to Conxi Perez, the steps to follow are:

  1. Start to shape it. Identifying the business need, the sense of urgency, the “what for”. Also look for the cross teams and the potential of the people.
  2. Measure where you are, diagnose the starting situation well: we aware of where you are in, what has been done and what not, what level of digital knowledge is in the organization, etc
  3. Define the specific initiatives. And get ready for the implementation, in a way based on collaboration since minute -1

Are you ready to transform your company?